SYLLABUS BJC 2012-13
SYLLABUS BJC 2012-13

  

 

Department of Communication and Journalism

Dr.Harisingh Gour University,Sagar(M.P.)

 

SYLLABUS                                 w.e.f. 2012-13

 

BACHELOR OF JOURNALISM AND COMMUNICATION (BJC)

(ONE YEAR) TWO SEMESTER SYSTEM)

(Total 32 Credits)

SEMESTER - I

Course

Code

Title

Credits

LTPC

Total Credits

CMJ

C

111

History of Journalism

04

4004

04

CMJ

C

112

Writing & Editing 

04

4004

04

CMJ

C

113

Communication

04

0004

04

CMJ

C

114

Assignment &Practical

04

0044

04

                 

 

SEMESTER - II

Course

Code

Title

Credits

LTPC

Total Credits

CMJ

C

211

Audio-Visual Journalism

04

4004

04

CMJ

C

212

Advertising& Public Relation

04

4004

04

CMJ

C

213

Media Laws

04

0004

04

CMJ

C

214

Assignment &Practical

04

0044

04

                 

 

 

(Dr. Lalit Mohan)

                              Head

 

                                                                          History of Journalism                   BJC-1st Semester                     

 CMJ-C-111                                                             LTPC-4004                                          CREDIT-04                                        

Origin and Growth of Journalism in India

·         British Raj and the Indian Press

·          Journalism as A Mission in Freedom Movement of India

·         Role of Journalism in the era of Post Independence

·         Eminent Journalist and Their Contribution (J.A. Hickey, Ganesh Shankar Vidyarthi, Abdul Gani, Jwala Prasad Jyotishi,Master Baldeo Prasad, Madhav Rao Sapre )

Development of Radio

·         A Brief History and Development of Radio

·         A Journey of All India Radio

·         F.M. Radio and Community Radio in India

·         Educational Radio in India

Televisions and Films

·         Early Experiments in  Television and The Story of Indian Television

·         Private Channels and Cable Television

·         Introduction and Brief History of Indian Cinema

·         Censorship and its Guidelines

 Development of Hindi Journalism

·         Bengal State and Hindi Journalism

·         Development of Hindi Journalism in the Hindi States and Non –Hindi States

·         A Brief History of Leading Hindi Newspapers and Magazines

·         Hindi Journalism and Indian Society

New Trends in Journalism

·         Development of Internet and The Internet in India

·         History and Development of Mobile Communication

·         Impact of Globalization and Open Market Policy

·         Blogs and E-Mail

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Books for Reference:

·         The Press in India By M. Chalapathi Rao, N.B.T. India, New Delhi

·         Hindi Patrakarita: Vividh Aayam By Dr. Ved Pratap Vadik

·         Samacharpatron Ka Itihas  By Ambika Prasad Bajapeyee

·         Television Ki Kahani,Vanee Prakashan, N.Delhi

 

 

                                        Writing and Editing                 BJC-1st Semester                     

 CMJ-C-112                                                              LTPC-4004                                         CREDIT-04                                        

Fundamentals of Writing

·         7’C of Writing

·         Language, Ideation, Thinking and Expression

·         Aims and Objectives of Writing

·         Target Audience and Professional Writing

News Reporting

·         Basics of Reporting

·         Reporting Techniques and Tools

·         Sources of News

·         Qualities and Duties of Reporter

Types of Reporting

·         Political and Parliamentary Reporting

·         Crime and Judicial Reporting

·         Sports, Health and Entertainment Reporting

·         Business and Finance Reporting

Editing

·         Organization of Editorial Department

·         Qualities & Duties of Editor

·         Editing for Print  Media & Electronic  Media

·         Proof Reading,& Composing

Layout and Design

·         Basic Principles and Grammar of Editing

·         Layout Formats : Concept and Visualization

·         Element of Design

·         Photo Editing and Graphic Designing

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Books for Reference:

·         Advance Reporting By Bruce Jarrison

·         Samachar Sankalan , Lekhan Evam Sampadan by Dr. Arjun Tiwari

·         Media Lekhan By N.C. Pant

·         Sansadeeya Patrakarita aur Hindi Press, By Dr. Lalit Mohan

 

 

 

                                                                           Communication                            BJC-1st Semester                     

 CMJ-C-113                                                          LTPC-4004                                           CREDIT-04                                                                                                                       

Introduction to Communication

·         Concept of Communication

·          Elements, Process and Types of Communication

·         Feedback and Barriers of Communication

·         Mass Media and Communication

Models of Communication

·         Aristotle’s Model of Communication

·         Shannon and Weaver’s Model of Communication

·         Lass well’s  Model of Communication

·         Schramm’s  Model of Communication

Media Audiences

·         Concept of Targeted Audience

·         The Audience as ‘Market’ and The ‘Mass’ Audience

·         The Public and Public Opinion

·         Persuasion and Propaganda

Mass Media and its Ownership

·         Ownership Pattern of Media Institutions

·         Goals of Government and Private Media Institutions

·         Media Consumerism

·         The Press and Development Voluntary Agencies

Mass Communication and Culture

·         Concept of Mass –Line Communication

·         Mass Communication and Public Communication

·         Mass Culture

·         Popular Culture and Folk Culture

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Books for Reference:

·          Sanchar Ke Sat Sopan By Dr. Anil K. Rai ‘Ankit’

·          Mass Communication in India By Keval J Kumar By Jaico Publishing House,N.Delhi

·          Communication for Development and Social Change (Edtd.) By Jan Servaes, Sage Publication

·          Journalism Principles and Practice By Tony Harcup, Sage Publication

 

 

 

 

 

                                                         Assignment and Practical                         BJC-1st Semester                      

 CMJ-C-114                                                LTPC-0044                                                            CREDIT-04  

   Title                                                                Allotments of Marks                                                                                                                                                            

·         Associate with Samay (Departmental Newspaper)                                                20

·          Reporting, Editing and Proof Reading                                                                  20

·         Film Review   and Book Review                                                                              20

·         Page Make Up                                                                                                           20

·         Visit of  Local Media Institutions and Submission of Visit Report                       20                                                   

           

 

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                     Audio-Visual Journalism                  BJC-2nd Semester                     

 CMJ-C-211                                                              LTPC-4004                                       CREDIT-04     

Radio

·         Origin and Development of Radio

·         Various Programmes of Radio

·         Structure of All India Radio

·         Radio Commercials

Television

·         Origin and Development of  Television

·         Various Programmes of Television

·         Structure of Doordarshan

·         TV Commercials

 

Cinema

·         Origin and Development of  Cinema

·         A brief History of Indian Cinema

·         Documentary Films

·         Film Journalism

 

New Media

·         Internet

·         E-Paper

·         Blog

·         E-Mail

Social  Concern

·         Radio & Society

·         Television & society

·         Film & Society

·         Social Justice & Media

 

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Books for Reference:

·         Namaskar  By  Shanti Swaroop Agrawal

·         Radio Journalism By A.K. Singh         

·         A Guide Book to Popular Hindi Cinema  By Tejaswani Ganti

·         Electronic Madhyam Radio Evam  Doordarshan By Prof. Ram Mohan Pathak

   

               Advertising and Public Relation                 BJC-2nd Semester                     

 CMJ-C-212                                                                 LTPC-4004                                       CREDIT-04                                        

Introduction to Advertising

·         Origin, Concept , Definition &Types of Advertising

·         Various Functions of Advertising

·         Advertising and Media Planning

·         Advertising and Marketing Research

Advertising Creativity

·         Advertising Creativity

·         Elements of Layout & Design

·         Copy Writing for Different Media

·         Ad Copy Vocabulary

Introduction to Public Relation

·         Development of PR and Basic Concept

·         PR and Corporate  Communication

·         Organizational Structure and PR

·         Qualities and Duties of PRO

PR Agencies and Functions

·         Structure of PR Agencies

·         Functions of PR Agencies

·         Govt. PR Agencies and Private PR Agencies

·         PR and Client Servicing

Sources of Public Relation

·         Press Note

·         House Journal

·         Press Visit and Press Conference

·         Other Means

 

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Books for Reference:

·         Aadhunik Vigyapan By Dr. Premchand Patanjali, Vanee Prakasan ,New Delhi

·         Indian Advertising By Arun Chaudhary , TMH Publishing co.Ltd. New Delhi

·         Public Relation By J.Jethawaney, N.D.Phinix, New Delhi

·         Jansampark By Gulab Kothari, Patrika Publication, Jaipur

 

    MEDIA LAWS                                BJC-2nd Semester                     

 CMJ-C-213                                                    LTPC-4004                                                          CREDIT-04

Introduction to Indian Constitution

·         Constitutional Development

·         Fundamental Rights  and Fundamental Duties

·         Directive Principles of State Policy

·         Federal and Parliamentary System

Media Laws in British India

·         Censorship Act of 1799 and  License Act of 1857

·         Vernacular Act of 1878

·         Press Act of India of 1910

·         Newspapers Act of 1931

Media Laws in Independent India

·         Freedom of Speech and Expression

·         Law of Defamation

·         Contempt of Court

·         Working Journalist Act of 1955

Media Governance

·         Press Council of India and Prasar Bharati Act

·         Pre Censorship of Media

·         Right to Information Act

·         Cable and TV Regulating Act

Media Ethics

·         Press and Code of Ethics

·         Broadcasting and code of Ethics

·         Public Relations and Code of  Ethics

·         Advertising  and Code of Ethics

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Books for Reference:

·         Our Constitution By Subhash Kashyap ,N.B.T. India, New Delhi

·         Media Ethics by K.M. Shrivastava, Publication Division, Govt. of India

·         Press Vidhi  By Dr. NandKishore Trikha

·         Law of the Press in India By D.D.Basu ,Prentice Hall, New Delhi.

                                                                

                                         Assignment and Practical                 BJC-2nd Semester                     

 CMJ-C-214                                                   LTPC-0044                                             CREDIT-04   

   Title                                                               Allotments of Marks                                                                                                                                                                                                                                                                                                                         

·         Associate with Samay (Departmental Newspaper)                                     20

·         Clipping File                                                                                                   20                                                                                        

·         Art of Interview & Article                                                                              20  

·         Translation                                                                                                      20                                              

·         Visit of  Local Media Institutions and Submission of Visit Report               20

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